Deluxe Harley to unveil new premises

The coming of spring always heralds the return of motorcycles to Wyoming’s roads, and Crook County’s local service center is aiming to be open in time to welcome them. But this year, rather than opening the doors at the old location on Main Street, Deluxe Harley Davidson will reveal a brand new building on the north edge of town.

“At the new location, it will be similar to all the services we offered downtown, which is parts and service and souvenirs, clothing, riding apparel and a fully functional service department for Harley Davidson motorcycles,” says owner Maria Ruiz.

“With our bigger space, we are building a little patio.”

The aim has been to create a fun place for people to meet and gather, she says. The new location brings additional benefits for the business.

“It’s not bigger square feet at this point in time, but I wanted to have more space for hosting motorcycles,” Ruiz says.

“It has great visibility from the interstate and it’s very nice to be just down the street from the Conoco Travel Center and the Best Western, those are great hospitality services that are offered in Sundance and it’s nice to be adjacent to them.”

The project has now reached the point where the inside of the store is beginning to take shape – items have been transported over and are now being unpacked. Though the current situation has not caused any huge delays, Ruiz says, it could make a difference to the new store’s grand opening.

“I don’t have a solid opening date. My target was May 1,” she says, explaining that her decision as to an opening date will be guided by directives from Governor Mark Gordon.

“Any time between May 1 and 15, we will be open.”