Lodging property owners, check your listings

“As part of the Crook County Tourism Promotion Board website, we promote overnight stays at the county’s lodging properties,” says Steve Lenz, chair of the Crook County Tourism Promotion Board. “In order to effectively do that, we need to have complete and accurate information.”

Lenz explains, “From the taxing officials, we do receive a general list of the businesses within the county that are contributing to the tax. That is helpful, but it doesn’t include photographs, web and email addresses and all of the details we need in order to effectively promote Crook County businesses.”

Lodging property owners will soon be receiving a letter from the Tourism Board requesting that they double-check their listings at DevilsTowerCountry.com. Changes should be submitted to the board’s marketing firm at 307-351-0730 or emailed to [email protected].

The Crook County Promotion Board operates utilizing the lodging tax collected on overnight stays at motels, campgrounds and other lodging properties within the county.

“It’s our goal to have a positive economic impact across Crook County by helping drive traffic to our attractions, events and businesses,” says Lenz. “The more information we have, the better work we can do on the county’s behalf.”

Travelers spent $31.9 million in Crook County during the 2017 visitor season according to a report released by Dean Runyan and Associates in partnership with the Wyoming Travel Industry Coalition. Statewide the travel industry generated $188 million in tax revenue, not including property taxes.

Travel spending by all domestic and international visitors in Wyoming was approximately $3.6 billion in 2017, an increase of 8.9 percent over the previous year. This is equivalent to approximately $9.5 million dollars per day.

Travelers, in the report, are defined as those who visit the area and stay overnight or drive more than 50 miles to visit Crook County. It includes those traveling for business and leisure.